The scale-up was founded by twin sisters Jasmijn and Lyla Kok and secured an investment by Shawn Harris after appearing in TV program Dragons’ Den in 2020. A second investment followed in 2021, financing the first international pilots. The goal of Nina.care is to increase the number of active users and expand the app's reach across borders. In addition to offering the perfect au pair or babysitter, they are focusing on expanding their au pair services and development of the platform, with a primary emphasis on further developing their current markets in the Netherlands, UK, and Germany.